Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

When you contact us, request information, submit a website form, or schedule a consultation, we may collect information including:

• Your name
• Email address
• Telephone or mobile number
• Business or dental practice name
• Professional title or role
• Business address or location
• Website address
• Information about your business, marketing activities, objectives, challenges, budget, or needs
• Appointment and scheduling information
• Information contained in messages, emails, forms, text messages, telephone calls, or other communications
• Any other information that you voluntarily provide to us

Our Website is designed primarily for business and marketing inquiries.

Please do not submit patient medical records, clinical information, protected health information, or other sensitive health information through general marketing or contact forms unless we have specifically instructed you to use an appropriate secure method.

2. Forms, Appointments, and CRM Information

Profound Marketing uses GoHighLevel / HighLevel as a customer relationship management (“CRM”), communications, scheduling, and business automation platform.

When you:

• Complete a Contact Us form
• Request information
• Schedule an appointment or consultation
• Communicate with our team
• Call or text Profound Marketing

your information may be transmitted to and stored within our CRM environment.

Information maintained within our CRM may include:

• Contact information
• Form submissions
• Appointment information
• Communication history
• Emails
• SMS or text message communications
• Telephone call information
• Call recordings
• Notes regarding your inquiry or business relationship
• Lead and opportunity information
• Other information you provide during our communications

Where applicable, we use security and privacy controls appropriate to the information being processed.

Where Profound Marketing handles protected health information in circumstances subject to the Health Insurance Portability and Accountability Act (“HIPAA”), additional contractual, technical, and organizational requirements may apply.

Our use of a technology provider offering HIPAA-related safeguards does not change the purpose of this Website: profoundmarketing.com is a business marketing website and should not be used by patients to transmit medical information or request medical care.

3. Telephone Calls and Call Recordings

Profound Marketing may monitor, track, and record telephone communications, including inbound and outbound calls, for purposes including:

• Responding to inquiries
• Scheduling consultations
• Lead management
• Customer service
• Training
• Quality assurance
• Documentation
• Security
• Dispute resolution
• Improving our sales and service processes

Where required by applicable law, we will provide notice or obtain consent before recording a telephone conversation.

Because callers may be located in different states, provinces, or countries, recording practices may be subject to the laws applicable to the participants in a particular communication.

Call recordings and related information may be stored within our CRM or with communications service providers acting on our behalf.

4. SMS, Text Messages, and Telephone Communications

If you provide your telephone number and appropriately consent, Profound Marketing may contact you by telephone or SMS/text message concerning your inquiry, consultation, appointment, services, or other communications you have requested or authorized.

Communications may include communications sent using automated systems.

Consent to receive marketing communications is not a condition of purchasing services where prohibited by applicable law.

Message and data rates may apply.

You may request that we stop sending promotional text messages using the opt-out method specified in the applicable communication.

Additional SMS and telecommunications terms may apply and will be incorporated into or referenced by this Privacy Policy where appropriate.

5. Information Collected Automatically

When you visit our Website, we and our technology providers may automatically collect information through cookies, pixels, tags, scripts, session-replay technologies, software development tools, log files, and similar technologies.

This information may include:

• IP address
• Device identifiers
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Referring website
• Pages viewed
• Links and buttons clicked
• Scrolling activity
• Mouse movements
• Navigation patterns
• Time spent on pages
• Date and time of visits
• Advertising identifiers
• Cookie identifiers
• Campaign and referral information
• Form and conversion activity
• Technical Website performance information
• Other interactions with our Website

We use this information to operate and improve our Website, analyze Website usage, understand visitor behavior, measure advertising performance, improve user experience, detect technical issues, and support our marketing activities.

6. Analytics, Session Replay, and User-Experience Technologies

We use or may use analytics and website-experience technologies such as:

• Google Analytics
• Google Tag Manager
• Smartlook
• Hotjar
• Similar analytics, heatmapping, session-replay, and website-performance technologies

These technologies may collect information about how you interact with our Website, including page visits, clicks, scrolling, navigation activity, device information, and other Website interactions.

Some technologies may generate visual or technical representations of a visitor's interactions with Website pages for purposes such as troubleshooting, user-experience analysis, conversion optimization, and Website improvement.

We seek to configure these technologies to avoid intentionally collecting passwords, payment-card data, medical information, or other sensitive information through session-replay functionality.

Visitors should nevertheless avoid entering sensitive personal or medical information into general Website forms.

7. Cookies and Similar Technologies

Our Website uses cookies and similar technologies for various purposes.

Essential Technologies

These technologies support Website functionality, security, navigation, form submission, and other functions necessary to operate our Website.

Analytics Technologies

We use analytics technologies to understand Website traffic, visitor activity, Website performance, and how users interact with Website content.

Advertising and Conversion Technologies

We use or may use technologies associated with advertising platforms, including technologies used for:

• Google Ads
• Meta/Facebook and Instagram advertising
• Remarketing
• Conversion tracking
• Campaign attribution
• Audience measurement
• Advertising optimization
• Similar digital advertising purposes

Advertising providers may receive information such as cookie identifiers, device information, IP addresses, Website interactions, conversion events, or advertising identifiers.

Depending on applicable privacy law, certain advertising-related disclosures may be characterized as “sharing,” “targeted advertising,” “cross-context behavioral advertising,” or similar activities.

Managing Cookies

Where required by applicable law, we will request consent before using certain non-essential cookies or tracking technologies.

Visitors may also be able to manage applicable technologies through:

• Our Website's cookie or privacy preference controls
• Browser settings
• Device settings
• Advertising-platform preference controls

Disabling certain technologies may affect Website functionality or our ability to understand Website performance.

8. Remarketing and Interest-Based Advertising

We may use information about interactions with our Website to measure advertising effectiveness and display Profound Marketing advertising to people who previously visited or interacted with our Website.

For example, a visitor who visits our Website may later see an advertisement from Profound Marketing on Google, YouTube, Facebook, Instagram, or another advertising platform.

Advertising providers may use cookies, pixels, identifiers, or similar technologies for these purposes.

Where applicable law gives users a right to opt out of targeted advertising, sharing, or similar processing, we will provide an appropriate method for exercising that right.

9. Videos and Embedded Content

Our Website contains or may contain video testimonials and other video content.

Some videos may be hosted through YouTube and embedded into our Website. Other videos may be hosted directly by Profound Marketing or through other hosting infrastructure.

When you load or interact with content hosted by a third-party provider such as YouTube, that provider may collect information about your device, browser, Website activity, or interaction with the embedded content in accordance with its own privacy practices.

Third-party services operate under their own terms and privacy policies.

10. Testimonials and Case Studies

Profound Marketing may publish testimonials, case studies, interviews, photographs, videos, business results, and similar content with appropriate permission.

Information used in a testimonial or case study may include:

• Individual names
• Professional titles
• Business or dental practice names
• Photographs
• Video recordings
• Voice recordings
• Statements about experiences with Profound Marketing
• Marketing results
• Lead or patient-acquisition results
• Advertising or campaign performance
• Other business information authorized for publication

Where appropriate, separate testimonial, media-release, confidentiality, or case-study permissions may govern our use of this content.

We do not intend to publish confidential patient information or protected health information as part of marketing case studies or testimonials without legally sufficient authorization.

11. How We Use Personal Information

We may use information we collect to:

• Respond to inquiries
• Schedule and manage consultations
• Communicate with prospective and existing clients
• Determine whether Profound Marketing's services may be appropriate for a prospective client
• Prepare audits, proposals, recommendations, and strategies
• Provide and manage our services
• Maintain our CRM and business records
• Track leads and opportunities
• Provide customer support
• Monitor and improve our sales process
• Conduct quality assurance and training
• Operate and secure our Website
• Analyze Website usage
• Improve Website design, functionality, and conversion performance
• Measure advertising effectiveness
• Conduct conversion tracking and attribution
• Conduct remarketing and other advertising activities
• Improve our products and services
• Send marketing communications where permitted by law
• Manage testimonials and case studies
• Detect and prevent fraud, security incidents, abuse, or unlawful activity
• Maintain accounting, tax, and business records
• Enforce agreements
• Protect our legal rights
• Comply with applicable laws and legal processes
• Fulfill another purpose disclosed when the information is collected or to which you consent

12. How We Share Information

We may share personal information with vendors and service providers that help us operate our Website and business.

These may include providers of:

• CRM systems
• Appointment scheduling
• Telephone and SMS communications
• Call tracking and recording
• Website hosting
• Cloud storage
• Email
• Analytics
• Tag management
• Session replay and heatmapping
• Advertising
• Conversion tracking
• Video hosting
• Website security
• IT and technical support
• Accounting
• Legal services
• Professional consulting

These providers may process information on our behalf or in connection with services they provide to us.

We may also disclose information:

• Where you request or authorize the disclosure
• Where necessary to complete a requested transaction or service
• To comply with applicable law or legal process
• To respond to lawful governmental requests
• To investigate fraud, security issues, or unlawful conduct
• To protect our rights, property, customers, employees, or others
• In connection with a merger, financing, acquisition, sale, restructuring, or similar business transaction

13. Sale, Sharing, and Targeted Advertising

Profound Marketing does not sell personal information for monetary payment in the ordinary meaning of the word “sell.”

However, because we use advertising, analytics, conversion-tracking, and remarketing technologies, certain information may be disclosed to advertising or analytics providers.

Some privacy laws may characterize certain forms of advertising-related data disclosure as a “sale,” “sharing,” or processing for “targeted advertising,” even when no money is exchanged.

Where applicable law provides you a right to opt out of these activities, you may exercise that right through any privacy preference mechanism provided on our Website or by contacting us at:

support@PerformMarketing.com

14. International and Cross-Border Processing

Profound Marketing is based in the United States and works with clients, personnel, technology providers, and other service providers in multiple jurisdictions.

As a result, information may be accessed, processed, transmitted, or stored outside the state, province, or country where you reside, including within the United States, Canada, and other jurisdictions in which our service providers or personnel operate.

Information processed in another jurisdiction may be subject to the laws of that jurisdiction and, where legally permitted, may be accessible to government, law-enforcement, regulatory, or judicial authorities.

We take reasonable measures designed to safeguard personal information in connection with cross-border processing.

15. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Respond to inquiries
• Maintain business relationships
• Maintain CRM records
• Document communications
• Manage appointments
• Provide services
• Maintain call recordings where reasonably necessary
• Analyze business and marketing performance
• Meet legal, regulatory, accounting, or tax requirements
• Resolve disputes
• Protect against fraud or security threats
• Enforce contractual rights

Retention periods vary depending on the nature of the information, its sensitivity, its purpose, and applicable legal requirements.

When information is no longer reasonably required, we may delete, destroy, or anonymize it in accordance with our procedures and applicable law.

16. Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

Our safeguards may include:

• Access controls
• Authentication requirements
• Secure technology platforms
• Encryption where appropriate
• Employee and contractor access restrictions
• Security configurations
• Service-provider safeguards
• Operational procedures

However, no website, telephone system, internet transmission, cloud service, or electronic storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security.

17. Artificial Intelligence and Automated Systems

Profound Marketing may use artificial intelligence, automation, and software-assisted systems in connection with internal business operations and service delivery.

These technologies may be used to assist with activities such as:

• Communication workflows
• CRM management
• Content assistance
• Business analysis
• Reporting
• Lead management
• Scheduling
• Marketing operations
• Internal productivity

Where personal information is processed through these systems, we seek to apply appropriate confidentiality, security, and human oversight.

We do not intend to use information submitted through our Website to make decisions producing legal or similarly significant effects about individuals solely through automated processing.

18. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information, including the right to:

• Request confirmation that we process your personal information
• Request access to personal information
• Request correction of inaccurate information
• Request deletion in certain circumstances
• Request a copy or portability of certain information
• Withdraw consent where processing is based on consent
• Object to or restrict certain processing where applicable
• Opt out of certain targeted advertising
• Opt out of certain sale or sharing of personal information where applicable
• Make a privacy complaint
• Appeal certain privacy-request decisions where applicable

Privacy rights vary by jurisdiction and may be subject to legal exceptions.

We may need to verify your identity before fulfilling certain requests.

We will not unlawfully discriminate against you for exercising privacy rights provided by applicable law.

19. Canadian Privacy Rights

If Canadian privacy law applies to our processing of your information, you may have rights concerning the collection, use, disclosure, access, accuracy, and protection of your personal information.

You may contact us to:

• Request access to personal information
• Request correction
• Ask how information has been used
• Ask about applicable disclosures
• Withdraw consent where permitted
• Raise a concern regarding our privacy practices

Withdrawal of consent may be subject to legal or contractual limitations and may affect our ability to provide certain requested services.

Residents of provinces with additional privacy requirements may have further rights under applicable provincial legislation.

20. United States Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on your state of residence, the applicable law, and whether that law applies to Profound Marketing, these may include rights to:

• Access personal information
• Correct personal information
• Delete personal information
• Obtain portable copies of information
• Opt out of targeted advertising
• Opt out of certain sale or sharing of information
• Limit certain processing of sensitive information
• Appeal a denied request

You may submit a privacy request using the contact information below.

21. Third-Party Websites and Services

Our Website may contain links to or integrations with third-party websites and services, including:

• YouTube
• Social media services
• Advertising platforms
• Scheduling tools
• CRM technology
• Analytics providers

Third parties operate under their own terms and privacy practices.

Profound Marketing is not responsible for the privacy practices of websites, applications, or services that we do not control.

22. Children's Privacy

Our Website and services are directed toward businesses and adults.

They are not intended for children.

We do not knowingly collect personal information from children through our Website for marketing purposes.

If you believe a child has improperly provided personal information to us, please contact us.

23. Changes to This Privacy Policy

We may update this Privacy Policy periodically as our technologies, services, practices, or legal obligations change.

When we update the Privacy Policy, we will revise the “Last Updated” date shown at the beginning of this document.

Where applicable law requires additional notice or consent regarding a material change, we will take appropriate steps to provide it.

24. Contact Us and Privacy Requests

If you have questions, concerns, complaints, or requests regarding this Privacy Policy or Profound Marketing's privacy practices, please contact:

We will review privacy requests and complaints and respond as required by applicable law.