CASE STUDY
Scaling New-Patient Growth in Renton
How Profound Marketing helped Renton Dental Studio relaunch its digital presence, rank higher locally, and build a patient-acquisition system that now reaches 40+ new patients a month — and supported a climb from Invisalign Silver to Platinum.
- CLIENT
- Renton Dental Studio
- LOCATION
- Renton, Washington, USA
- PARTNERS SINCE
- October 2025
- Website Relaunch
- Local SEO & AEO
- Google Ads
- Google Business Profile
- Reviews
- Invisalign Growth
- Ongoing Optimization
THE RESULT AT A GLANCE
A rebranded practice with a patient-acquisition system that keeps scaling.
“My practice is in WA state. I’m a semi start up with barely covering operational costs to being at a place where I worry quarterly not daily anymore. Fadi and his team have been very responsive. Great to work with. I’m grateful for everything they do. I was previously with another marketing company and I barely saw 3–5 news patients previously for an entire year, however with Profound Marketing I saw results in 2–3 weeks. I see upwards of 25–40 new patients/ month now. I am an Invisalign Platinum provider now. I highly recommend his company.”
Local Guide · 37 reviews · 11 photos · 10 weeks ago
THE STORY
From Experienced Dentist to Practice Owner in Renton
Dr. Nisreen Malik wanted more than another dental office in Renton. She wanted a modern practice patients actually choose, built on gentle, advanced care and a team people trust.
She brought the credentials: DDS, MFD, MBA, with training at the University of Colorado, the Royal College of Surgeons in Ireland, and the University of Reading. An Eastside resident since 2018, she volunteers with high-need patient groups around Seattle and is known for being thorough, calm, and present.
What the practice needed was a digital system that matched that standard. We started by relaunching the website, rebuilding local SEO, and turning Google Ads into a measured patient-acquisition channel.
Dr. Nisreen Malik
Dentist & Owner, Renton Dental Studio
THE STARTING POINT
Rebranding Meant Rebuilding the Digital Foundation
Rebranding from Kevin Kay DDS to Renton Dental Studio meant more than a new name. The practice needed a digital foundation that could win in Renton: a conversion website, local search presence, and a way to attract new patients without guessing.
Relaunch the brand online
A professional site and identity that reflected Dr. Malik, the team, and the quality of care — not a leftover from the previous practice name.
Show up where Renton patients search
Rank for local dental demand on Google Search and Maps, not just exist as a website.
Turn attention into appointments
Google Ads and SEO only work if the site converts visitors into calls, forms, and booked visits.
Dr. Kevin Kay & Dr. Nisreen Malik
The handover that launched Renton Dental Studio
THE GROWTH SYSTEM
We Built the Foundation, Then Scaled the Right Traffic
Rather than treating Renton as a pile of separate campaigns, we built an integrated growth system — then customized it to this clinic and this market.
Website Relaunch
We relaunched rentondentalstudio.com as a conversion-focused practice site: clear services, appointment pathways, reviews, Invisalign, and an obvious next step on desktop and mobile.
When someone found Renton Dental Studio, the site had to earn trust and get them to book.
When someone discovered Renton Dental Studio, the site had to give them a reason to trust the practice and take the next step.
The relaunched rentondentalstudio.com: homepage, Invisalign offer page, and real patient transformations.
Local SEO & AEO
We optimized the website for local search: on-site SEO, Google Business Profile, and content built around the treatments Dr. Malik actually wants to fill.
We created supporting content and paid for guest posts on high-quality medical publications and dental websites. That authority work is what pushed Renton Dental Studio to the top of local search results in Renton.
The same work powers AEO: Google's AI Overviews now cite Renton Dental Studio directly when patients ask about Invisalign pricing and smile makeovers in the area, putting the practice inside the AI answer, not just the links below it.
APPEARING ACROSS AI ANSWERS
Backlink profile, Google AI Overviews citing Renton Dental Studio for Invisalign pricing and Hollywood smile makeovers, and AI-visibility tracking showing the clinic among the top-mentioned local brands.
Google Ads
With the site in place, Google Ads put Renton Dental Studio in front of people already searching for dental care locally — and sent that demand to a site built to convert.
We track performance so spend can be optimized as the clinic grows.
GOOGLE ADS PERFORMANCE
7.59K clicks · 479 tracked conversions · $74.84 cost per conversion · 23.18% interaction rate (Sep 2025 – Jul 2026)
INVISALIGN GROWTH
From Local SEO & Google Ads to a Platinum Plaque
Invisalign became one of the clearest growth stories at Renton Dental Studio. Local SEO put the practice in front of patients searching for Invisalign in Renton, and Google Ads captured that high-intent demand and turned it into consultations.
Between October 2025 and June 2026, that steady flow of Invisalign cases carried the practice all the way to Platinum status, earning Dr. Malik the 2026 Invisalign Platinum Provider plaque.
The 2026 Invisalign Platinum Provider plaque awarded to Renton Dental Studio.
WHAT PLATINUM MEANS
Silver to Platinum is a massive jump in case volume
Invisalign provider tiers are not labels. They are based on the number of Invisalign cases started per year. Moving from Silver to Platinum means Dr. Malik went from a low-volume provider to running 130+ Invisalign cases annually. That is a level that requires consistent marketing, patient demand, and a practice system that can convert it.
That is not a reputation upgrade. It is a demand upgrade. The practice had to generate enough qualified Invisalign consultations every month to hit that volume, and keep it.
Invisalign provider levels by cases per year: Bronze (1), Silver (10), Gold (48), Platinum (130), Diamond (280).
The Invisalign family at Renton Dental Studio: patients, the team, and Dr. Malik, with the 2026 Invisalign Platinum Provider announcement.
GOOGLE ADS
Capturing Active Patient Demand in Renton
Once the digital foundation was live, ads became a core patient-acquisition channel: intercept high-intent local searches, send them to the new site, track what happens next, keep optimizing.
Google Ads performance for Renton Dental Studio, September 2025 through July 2026: 7.59K clicks, 479 tracked conversions, $74.84 cost per conversion, and a 23.18% interaction rate.
Tracked conversions are patient opportunities, not confirmed new patients. The 40+ new-patient figure is overall practice growth, not a single campaign in isolation.
ONGOING PARTNERSHIP
The System Continues to Evolve
The work did not stop at launch. As Renton Dental Studio grew, the system expanded with it: SEO, ads, conversion, and a stronger Invisalign presence.
Next: a dedicated Invisalign campaign built on Platinum status and local demand.
The goal is not to launch marketing once. It is to keep improving the system as the practice grows.
- Google Ads optimization
- SEO and content
- Google Business Profile management
- Local visibility
- Website conversion optimization
- Social media
- Invisalign campaign expansion
- New growth campaigns
WHAT THIS CASE STUDY REALLY SHOWS
Not a website project. Not an ads campaign. A system.
Renton Dental Studio is an example of what happens when the different parts of a dental marketing system are built to work together.
- Brand & Rebrand
- Website Relaunch
- Trust & Reviews
- Google Search & Maps
- SEO
- Google Ads
- Tracking & Optimization
- Invisalign Growth
- Continuous Scale
Profound's role: help Renton Dental Studio relaunch, rank, convert, and keep scaling — custom to this clinic and this market.
Ready to Build a Stronger Patient-Acquisition System?
From websites and Google Ads to SEO, local visibility, content, creative, and ongoing optimization, we bring the pieces together into one growth strategy. If you're serious about growing your dental practice, let's talk.