CASE STUDY · MISSISSAUGA SMILES DENTISTRY
Becoming the Smile Makeover Authority in Mississauga
Profound helped Dr. Mohamad Khorshid turn clinical expertise into a recognizable authority brand, combining expert-led content, high-intent search visibility, paid acquisition, clinical proof, and full-funnel tracking to build more consistent patient demand.
- CLIENT
- Mississauga Smiles Dentistry
- LOCATION
- Mississauga, Ontario
- PARTNERS SINCE
- Early 2025
- Doctor-Led Content
- Local SEO
- Google Ads
- Website
- CRM Tracking
- Invisalign Growth
THE RESULTS AT A GLANCE
Authority, visibility, and demand, compounding across every channel.
CLIENT TESTIMONIAL
“With Profound, I've seen a steady, consistent growth that is meeting my expectations and my goals for my practice.”
Dr. Mohamad Khorshid
Owner, Mississauga Smiles Dentistry
Mississauga Smiles Dentistry
An established, full-team practice near Square One
THE STORY
The Expertise Was Already There. The Marketing Hadn't Caught Up.
Dr. Khorshid had spent years working with different marketing companies. The recurring challenge was finding the right combination of quality, consistency, visibility, and measurable results.
He wanted the phones ringing, the schedule busy, and the practice visible when patients searched for dental care in Mississauga, but he had experienced too much fluctuation from previous marketing relationships.
“It was always a challenge to find quality, consistency and results.”
THE STRATEGY
A Growth Blueprint Built Around the Practice
Instead of applying a generic dental-marketing template, Profound studied the local Mississauga market, reviewed competitors, and built a customized growth blueprint, one that keeps evolving as the practice grows.
Build Authority
Turn Dr. Khorshid's clinical expertise into educational, patient-friendly content.
Strengthen Visibility
Improve the practice's organic and local presence for valuable Mississauga searches.
Capture Demand
Use Google Ads and conversion-focused digital experiences to reach patients actively looking for treatment.
Track What Happens Next
Connect lead generation to CRM tracking so patient opportunities can be followed beyond the first click.
“They studied the markets around me, in my area, in my city, looked at the competition, and provided me with a blueprint.”
BUILDING AUTHORITY
Putting Dr. Khorshid in Front of the Camera
Instead of relying on generic dental content, Profound made Dr. Khorshid himself a central part of the marketing. Every video answers the questions real patients ask before they book.
The Mississauga Smiles content library: doctor-led education across Invisalign, veneers, smile makeovers, and patient questions. Tap to expand.
THE CONTENT SYSTEM
- Invisalign education
- Smile makeover topics
- Veneers
- Orthodontic questions
- Common patient objections
- Clinical case discussions
- Treatment education
- Clinic introductions
- Short-form educational clips
- Long-form video content
- One Expert
- Long Form
- Shorts
- Reels
- Website
- Marketing
One expert recording session becomes long-form education, short-form clips, social distribution, website content, and campaign creative: a single source of authority feeding every channel.
CONTENT AT SCALE
More Than 1.5 Million Views in One Year
The goal was not simply to publish more content. It was to repeatedly put useful clinical expertise in front of prospective patients and build familiarity before they ever contacted the practice.
YouTube channel analytics for Mississauga Smiles Dentistry: 1,522,989 views, 10.7K hours of watch time, and +68 subscribers over the last 365 days. Tap to expand.
Views represent reach, visibility, and familiarity. Not every view is local, and not every viewer becomes a patient. The point is authority built at scale.
REAL TRANSFORMATIONS
The Content Was Backed by Real Clinical Work
Authority cannot be built through content alone. Dr. Khorshid's marketing was supported by the actual clinical transformations taking place inside the practice.
By combining education with real smile-makeover, Invisalign, and cosmetic-dentistry results, prospective patients could see both the expertise and the outcome.
Real before-and-after smile transformations from Mississauga Smiles Dentistry. Tap to expand.
OWNING HIGH-INTENT SEARCH
Showing Up When Mississauga Patients Are Ready to Act
Content built familiarity. Search visibility captured intent. When patients began actively looking for treatments such as cosmetic dentistry and Invisalign in Mississauga, the clinic increasingly appeared where those decisions were being made.
Organic rank tracking for priority Mississauga searches, desktop and mobile. Tap to expand.
A snapshot of priority tracked keywords, not every search term in the market.
- Cosmetic dentistry Mississauga#1
- Invisalign Mississauga#1
- Invisalign cost Mississauga#1
- Dental crown Mississauga#1
- Laser dentistry Mississauga#1
- Dental cleaning Mississauga#2 desktop · #3 mobile
CAPTURING DEMAND
Authority Built Trust. Paid Search Captured Demand.
Alongside organic visibility and content, Profound ran a sustained paid-search strategy designed to capture patients already looking for care. Across the period shown, the campaigns generated millions of impressions, more than 134,000 clicks, and over 3,000 tracked conversion actions.
Google Ads performance for Mississauga Smiles Dentistry, August 2025 through August 2026. Tap to expand.
Conversions represent tracked marketing actions and patient opportunities: calls, form submissions, and other tracked actions. Not confirmed new patients.
A NEW LEVEL OF GROWTH
From Platinum to Diamond
During the partnership, Mississauga Smiles continued expanding its Invisalign presence and reached Invisalign Diamond Provider status in 2026.
This milestone represents the clinical volume and patient trust behind the growth story, not simply a marketing badge.
The wall tells the story: 2024 Platinum, 2025 Platinum, and the 2026 Diamond Provider plaque.
Mississauga Smiles Dentistry announces 2026 Invisalign Diamond Provider status.
Dr. Mohamad Khorshid
Owner & Lead Dentist, Mississauga Smiles Dentistry
PERSONAL AUTHORITY
Patients Weren't Just Discovering a Clinic. They Were Discovering Dr. Khorshid.
Over time, the marketing increasingly connected the clinic's services with a recognizable expert.
Patients could see Dr. Khorshid explain treatments, review cases, answer questions, discuss Invisalign and cosmetic options, and demonstrate the philosophy behind his work, before ever booking a consultation.
CLIENT STORY
Hear From Dr. Khorshid
Dr. Mohamad Khorshid shares how Profound helped Mississauga Smiles Dentistry build a complete marketing system around his clinical expertise.
WHAT THIS CASE STUDY REALLY SHOWS
Not an Influencer Strategy. Not Just a Lead-Generation Campaign. An Authority-Building System.
- Clinical Expertise
- Doctor-Led Content
- Patient Proof
- Search Visibility
- Paid Demand
- CRM Tracking
- Consistent Growth
- Compounding Authority
Dr. Khorshid already had the clinical expertise. Profound's role was to build the system around it, helping more patients discover that expertise, understand it, trust it, and ultimately choose Mississauga Smiles Dentistry.
Ready to Build a Patient-Acquisition System Around Your Practice?
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