CASE STUDY
Building a Dental Practice From the Ground Up
How Profound Marketing helped Haven Dental build its digital foundation, establish local visibility, and create a patient-acquisition system that supports ongoing growth.
- CLIENT
- Haven Dental
- LOCATION
- Stoney Creek, Ontario, Canada
- PARTNERS SINCE
- July 2025
- Branding
- Website
- Photography & Video
- SEO
- Google Business Profile
- Google Ads
- Content
- Ongoing Growth Strategy
THE RESULT AT A GLANCE
A practice built from zero into a predictable patient pipeline.
“As the owner of Haven dental I can say that our experience with Profound Dental Marketing has been excellent. Their team is professional, creative, responsive, and genuinely committed to helping our dental practice grow. Since working with them, we have seen improved online visibility, stronger patient engagement, and consistent marketing support. They take the time to understand our goals and always deliver with professionalism and care. I highly recommend Profound Dental Marketing to any practice looking for a trusted marketing partner.”
6 reviews · 2 months ago
THE STORY
From Experienced Dentist to Practice Owner
After years of practicing dentistry, Dr. Tamara Kamaluldeen was ready to build a practice of her own. She had the clinical experience, the vision, and a clear idea of the patient experience she wanted to create.
Dr. Tamara earned her Bachelor of Oral and Dental Surgery in 2000 and her Ontario license from the Royal College of Dental Surgeons of Ontario in 2017. She is an RCDSO and ODA member, with a focus on braces, Invisalign, TMJ and sleep-apnea care, restorative dentistry, and dental emergencies.
What Haven Dental did not yet have was an established brand, a strong digital presence, local search visibility, or a predictable system for attracting new patients.
When we began working together in July 2025, Haven Dental was still building its presence in the Stoney Creek market. Our role was not simply to run ads. It was to help build the marketing foundation the practice would need to grow.
Dr. Tamara Kamaluldeen
Dentist & Owner, Haven Dental
THE GROWTH SYSTEM
We Built the Foundation Before Scaling Traffic
Rather than treating Haven as a collection of separate marketing campaigns, we built an integrated growth system.
Brand & Website
We developed Haven Dental's digital presence around a professional, patient-friendly brand and built a website designed to support both discovery and conversion.
The site included detailed treatment pages, clear calls to action, appointment pathways, patient reviews, offers, and content designed to help patients understand the services available to them.
When someone discovered Haven Dental, the website needed to give them a reason to trust the practice and take the next step.
Brand identity system: business card, print and uniform applications, palette and logo usage.
Professional Photography and Videography
Trust matters in dentistry. Instead of building the entire brand around generic stock photography, we created professional photo and video assets featuring Dr. Tamara, the team, and the clinic itself.
This gave Haven an authentic visual identity and allowed prospective patients to see the people and environment behind the practice before ever walking through the door.
Professional photography of the team, reception, waiting area and treatment rooms at Haven Dental.
Local Search & Google Business Profile
For a local dental practice, visibility on Google Search and Maps is critical. We optimized and managed Haven Dental's Google Business Profile, expanded its service information, added content and imagery, and connected the profile more closely with the website.
As Haven's reputation grew, reviews became an increasingly important part of the practice's digital presence.
THE WEBSITE
A site built to convert local search demand
Treatment pages, clear appointment pathways, patient reviews, and offers, designed so every visitor has an obvious next step, on desktop and on mobile.
LOCAL VISIBILITY & SEO
Building Organic Visibility Over Time
A new dental practice does not inherit years of search authority. That authority has to be built.
Haven Dental launched with a brand-new website and zero domain authority. Our focus was not on link volume, but on earning high-quality backlinks from reputable medical and dental sources, including directories, associations, and authoritative health publications that Google trusts.
The result is a domain rank of 9 (from a starting point of 0), supported by 175+ referring domains and 184 active backlinks that signal real credibility rather than inflated numbers.
That growing authority works alongside paid advertising so patient acquisition isn't dependent on a single channel.
BACKLINK PROFILE
REFERRING DOMAIN GROWTH
GOOGLE ADS
Capturing Active Patient Demand
Once Haven's digital foundation was in place, Google Ads became a major part of the patient-acquisition strategy: put Haven Dental in front of people actively searching for dental care locally, and direct that demand into a website designed to convert it.
Google Ads performance, July 2025 – July 2026.
These conversions represent tracked actions generated through Google Ads and should be viewed as patient opportunities rather than confirmed new patients.
GROWTH
Growth Started Building Within the First Few Months
Haven Dental did not become an established practice overnight. The first stage was about building the foundation, launching the right channels, gathering data, and continuously improving performance.
Within the first three to four months, the practice began experiencing more consistent growth. From there, the strategy continued to evolve. We refined advertising, kept building organic visibility, expanded content, strengthened local search, and improved the overall patient-acquisition system as the practice matured.
New Patients Per Month
Overall practice growth, not the result of one isolated campaign, but of building multiple parts of the marketing system together.
ONGOING PARTNERSHIP
The Strategy Continues to Evolve
The work did not stop after the website launched or the first advertising campaign went live. As Haven Dental grew, the marketing strategy expanded with it.
More recently, we expanded into a dedicated Invisalign campaign to help Haven create additional opportunities around higher-value orthodontic treatment.
The goal is not to launch marketing once. It is to keep improving the system as the practice grows.
- Google Ads optimization
- SEO and content
- Google Business Profile management
- Local visibility
- Backlink and authority development
- Website optimization
- Social media
- New growth campaigns
WHAT THIS CASE STUDY REALLY SHOWS
Not an ads story. Not an SEO project. A system.
Haven Dental is an example of what happens when the different parts of a dental marketing system are built to work together.
- Brand
- Website & Content
- Photography & Trust
- Google Search & Maps
- SEO
- Google Ads
- Tracking & Optimization
- Continuous Growth
Profound's role has been to help Haven Dental build that system from the ground up and continue strengthening it as the practice grows.
Ready to Build a Stronger Patient-Acquisition System?
From websites and Google Ads to SEO, local visibility, content, creative, and ongoing optimization, we bring the pieces together into one growth strategy. If you're serious about growing your dental practice, let's talk.